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Showing posts from February, 2022

DIGITAL PR STRATEGY: HOW TO WIN AT SEARCH ENGINE OPTIMIZATION

  Digital PR is a technique or promotional tactic used by marketers to increase brands online presence. This strategy is measurable which helps in brand awareness, traffic and website, links which can also boost organic sales, ranking, traffic on platforms, social following and engagement. Here are some common types of digital PR – Unlinked Mentions, Guest Post, Directory Inclusions, Press Release, Influencer Marketing. Good PR strategy is an important part of any SEO strategy.  SEO PR is basically digital PR with many objectives which are related to SEO and in this the main aim is to earn links from relevant websites to specific URLs on your website through the PR strategy and activity. Here are some major reasons why digital PR is necessary in SEO strategy- The first major reason here is link building with digital PR help to deliver better quality result. Best content which is created for your audience + quality links from many reputed brand = higher ranking of your website....

FACEBOOK: SHAPING THE DIGITAL FUTURE

  Facebook is one of the most used social media platforms across the globe. Around 3 billion users are of Facebook with highest exposure and maximum user activity. Facebook is the platform with constant update in feature, user- friendly platform. It is one of the most versatile social media platform, with its joint access with other social media platform like Instagram, LinkedIn, Twitter etc. when Facebook was launched in 2004, the use was to socially with several people across the globe but as of now in this digital era Facebook marketplace, its feature that can be opened with most basic of navigation, leads towards an e-commerce exploration, advertising and interactive space where buyers can meet seller and engage in business activities.    Facebook search function help in such a way that you can type in the keywords regarding your desired product and you can the find a plenty of search result at a place. Facebook group is also a popular feature, here the group can be u...