Digital Marketing Courses In Pune

  Image optimization is, it includes creating an image with high quality, size, and resolution and in an ideal format which helps to increase engagement. SEO for image will actually help the search engine understand better about your website and the content in it and also you get more exposure in image search result. Good SEO for image ensures your audience to find you quickly online and also on several platforms. Image optimization is the best way to be on the top position on SERPs. SEO for images improves your position in search engine results and as a result it attracts more visitors to your website.    Here are some essential image optimization tips for you –    1) Optimize the name of image file – It is important to use relevant name of the file and include target keywords at the beginning and separate them with hyphens. Never use underscores because search engine doesn’t recognize it and the file name should be very clear and easy to understand everyo...

  Video is not only called as content marketing trend, but it is now an integral part of many companies marketing strategy. According to research, including videos in your website or on any social media platform, then your landing page can increase conversion by more than 75% and also more than 90% of consumers share video to other people. So video can be one of the powerful tool for reaching and also engaging the audience.   Video marketing is simply use of videos for promoting and telling people about your business, product and services which leads to increase engagement on digital and social channel, help to educate audience, and to communicate with them with a new medium.    Here are some video marketing tips which will help to improve your business –    1) Create a schedule to post a video – Audience always expect regular content updates or they need you to be consistence, so it is important to think of your videos in terms of campaigns rather th...

  Every marketer wants to know that if they are receiving healthy amount of business from the ads, and if yes then why aren’t people buying their products and services?    This is the problem that every digital marketer or PPC expert is facing these days and also are concerned about increasing google ads conversion rate. Google is one of the best platform to use where you can generate highest conversion rate and ROI. If you are worried about conversion rate, here are some ways to improve Google ads conversion rate.    1) Focus on headline to boost your CTR – Headline is the first impression of your ad because first impression impacts your unconscious mind. People always skip the book if it’s with a boring cover or they might skip on to the next book. Likewise, headline is an important element of a PPC ad because headline is the first thing user see or may be want to know more about it. So always come up with attractive headlines for your ad. There are vario...

  Mobile marketing is a type of marketing your business to appeal to mobile device users. The benefit of mobile marketing is that they provide customers with personalized, time to time and location sensitive information so that they can get whatever they want, at any place they are and at any time. The era of mobile marketing has arrived and if you are not implementing mobile marketing strategy in your business, then you are already trailing behind.    According to some research reports, more than 55% of users’ internet time is spent on mobile devices which means if you are ignoring mobile marketing strategy then you will definitely lack behind the competition. There are several types of mobile marketing strategies and that are App-based marketing, In-game mobile marketing, QR-Codes, Location based marketing, mobile search ads, mobile image ads, SMS etc. You can learn more about Mobile marketing at Digital Marketing Courses in Pune .    Here are some mobile ...

  Every day from every corner of the world people use google to search for any information they need from local coffee shop, home repair tips, fashion tips, celebrity news, any location to search for and much more. Google my business is a business profile which helps to ensure that people find your business when looking for certain product or services in their local area or nearby. Google my business profile show searchers where and how to visit your business or how to contact with you. Another benefit for google my business profile is it improves your local SEO.    People now a days rely on google my business for everything and this is the reason why it’s important for businesses to optimize their pages for Google search. Because of today’s digital technology, it’s now faster and much easier to promote your business on internet and on various online platforms. According to research more than 55% of people who use mobile phones for local searches end up visiting a store...

  Lead generation is the process of finding and attracting potential customers for your brand. Here, the process is about people interested in your business and then they moving through a pipeline to become paying customers. Modern lead generation consist of targeting people, consistent messaging across multiple channels, complete focus on educating customers, and then cultivating meaningful relationships. There are so many reasons as why you need lead generation for your business and the most important reason is for brand awareness. Also another reason is performing some sort of competitive analysis goes hand in hand with all your lead generation activities. To generate leads for your business there are two ways through marketing and through sales. You can learn more about this techniques at Digital Marketing Courses in Pune .     Marketing leads are also called as inbound leads in which potential customer’s offers their contact information while engaging with your con...

  Everyone is aware of the basics of preparing for an interview- questions to be asked in an interview, about attire, researching about the company, and so on. But apart from the basis, there are several candidates who make mistakes at or before the time of the interview. Digital marketing is very demanding in the industry and there are plenty of jobs available for candidates. To get that dream job for yourself, here are some tips for those candidates who are preparing for a digital marketing interview.   1) Never be afraid to critique the company’s website or social media channel – Many times the interviewer will ask you about their company website or about any of their social media profiles. Here, it is important that you research their website and social media profiles, analyze it and make a note of them. The interviewer will also appreciate hearing any suggestions about the company’s online presence. You can learn more about interview techniques at Digital Marketin...

  After 2020, over 3.6 billion people worldwide are on social media and other online platforms and with that number projected to increase to nearly 4.15 billion by 2025. So if you want to increase your followers and also keep them engaged, then you have to show them that you’re trustworthy and reliable to grow your social following. You can learn more about Social Media at Digital Marketing Courses in Pune .   Here are some few tips on how you can keep your audience engaged and also increase your followers.   1) Build a strong brand identity – Whether it’s your certified business or a personal brand, you need to build a strong brand identity which includes predominant color themes, filters, graphic designs, tone, and everything you post or comment should be a reflection of your brand's voice. 2 ) Use of automation – Once you are aware of what time your audience is online or get more engagement then it’s important to post at similar timing. Using automation tools y...

  Branding is a process of creating a strong and positive perception of your company and its product or services in your customer’s mind which includes combining certain elements like logo design, mission statement, catchy taglines, and themes throughout all marketing communication. The benefit of effective branding to a company is, it differentiates themselves from the competitors and also can build a loyal customer base.   The 4 main benefits of branding are –   1) It helps people recognize your company and its product/services in no time. 2) It will differentiate your company from competitors. 3) Instant connect with customers. 4) Customer loyalty, shared values, ease of purchase. You can learn more about branding at Digital Marketing Courses in Pune .   Do’s of Branding –   You should identify your potential customers. It is important to build a picture of your target audience for branding success. Most well- known brands know that it is best to k...

  You must have heard the term digital marketing here and there, like everywhere because it has become a buzzword in recent times. All the online ads you see, the content you read, images you see online on several platforms, are related to the work of a digital marketer and as a digital marketer you’ll have to promote businesses on several online platforms.   Just like traditional marketing the goal of digital marketing is to attract an audience and generate leads. The only difference here is that traditional marketing is expensive and the time taking process for promoting a business and digital marketing is easy when it comes to promotion. You can learn new trends on Digital Marketing at Digital Marketing Courses in Pune .    Everything is getting digitized, so companies in all sectors are focusing on online marketing. And for that purpose they are hiring digital marketers and people are opting for a career in digital marketing.   Here, we will ...

  Instagram reels are 30 second videos which include text, music, stickers, and also some other effects. The reel update also includes sharing and exploring of various short clips and also users can access the reel feed from the explore page of Instagram. Reels is introduced with 15 second temporary videos in stories, one minute videos to your grid and long video is accessed with the help of IGTV. In today's digital world, there are various new tools and techniques introduced and trends explode overnight. Instagram reels are also a part of it. Instagram reels is an addictive formula to attract and engage users and now it is used as a strategy for business development. You can learn new trends on Instagram at Digital Marketing Courses in Pune .  Instagram reels get 70% more engagement than regular videos.   So if in 2022 you are still not using Instagram reels, here are some reasons why you need to use it.   Reach – The engagement of normal video or post is less...