Digital Marketing Courses In Pune

  Video is not only called as content marketing trend, but it is now an integral part of many companies marketing strategy. According to research, including videos in your website or on any social media platform, then your landing page can increase conversion by more than 75% and also more than 90% of consumers share video to other people. So video can be one of the powerful tool for reaching and also engaging the audience.   Video marketing is simply use of videos for promoting and telling people about your business, product and services which leads to increase engagement on digital and social channel, help to educate audience, and to communicate with them with a new medium.    Here are some video marketing tips which will help to improve your business –    1) Create a schedule to post a video – Audience always expect regular content updates or they need you to be consistence, so it is important to think of your videos in terms of campaigns rather th...

  Every marketer wants to know that if they are receiving healthy amount of business from the ads, and if yes then why aren’t people buying their products and services?    This is the problem that every digital marketer or PPC expert is facing these days and also are concerned about increasing google ads conversion rate. Google is one of the best platform to use where you can generate highest conversion rate and ROI. If you are worried about conversion rate, here are some ways to improve Google ads conversion rate.    1) Focus on headline to boost your CTR – Headline is the first impression of your ad because first impression impacts your unconscious mind. People always skip the book if it’s with a boring cover or they might skip on to the next book. Likewise, headline is an important element of a PPC ad because headline is the first thing user see or may be want to know more about it. So always come up with attractive headlines for your ad. There are vario...